About this document
Document Structure Analysis and Overview by Ankur Mehta is a document available to read on EtoBox.
This document discusses integrating marketing communications to build brand equity. It covers topics like the new media environment, an information processing model of communications, marketing communications options including advertising, promotions, event marketing, public relations, and personal selling. The document also discusses developing and evaluating integrated marketing communications programs, and provides guidelines for effective marketing communications.
- Author
- Ankur Mehta
- Language
- EN