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Indian Online Product Return Behavior Analysis by Mohit Ruhal is a document available to read on EtoBox.

What is Indian Online Product Return Behavior Analysis about?

This study analyzed the product return behavior of 153 online shoppers in Delhi, India. It found that consumers who scored above 5 on scales of variety-seeking and uniqueness-seeking purchase behaviors tended to report making unplanned or genuine returns. These consumers may return products due to their desire to try different products or find unique items. The average scores for variety-seeking and uniqueness-seeking behaviors were 6.00 and 5.78 respectively, indicating most respondents exhibited these tra

Author

Mohit Ruhal

Language

EN