Can I read Virtual Influencer Credibility Insights on EtoBox?
Virtual Influencer Credibility Insights by Nadzifa Nur Huwaida is a document available to read on EtoBox.
What is Virtual Influencer Credibility Insights about?
The article explores the impact of virtual influencers (VIs) on brand attachment, focusing on the differences between fantasy-based and reality-based content. It employs social identity theory to analyze how VI content type influences perceived credibility, fanship, and consumer reactions to endorsed brands. The findings suggest that the type of content significantly affects consumer perceptions and emotional connections, providing valuable insights for marketers.
- Author
- Nadzifa Nur Huwaida
- Language
- EN