About this document
Social Media Algorithms and Buying Behavior by Lhairy Jade Manahan is a document available to read on EtoBox.
This document contains two appendices: 1) A validation form asking validators to rate the quality of a questionnaire on a scale from 1-3 and provide comments/suggestions. 2) The survey questionnaire itself regarding the effectiveness of social media algorithms on digital advertising and buying behavior of marketing students. It contains questions on demographics, the relationship between algorithms and buying behavior, and the frequency of algorithmic posts in a user
- Author
- Lhairy Jade Manahan
- Language
- EN