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What is Cleanliness Impact on Restaurant Satisfaction about?

This study investigates the impact of perceived cleanliness on customer satisfaction, revisiting intentions, and complaining behaviors in restaurants using the S-O-R Model. Data from 384 restaurant customers in the USA revealed that cleanliness significantly influences satisfaction, which in turn affects revisiting intentions but not complaints. The findings suggest that restaurant cleanliness is crucial for customer retention and overall service quality in the food and beverage sector.

Author

Nicole Anne Alsola Macapayag

Language

EN