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RESEARCH2 by mafurusekuzivakwashe is a document available to read on EtoBox.

What is RESEARCH2 about?

The document discusses the strategic importance of rebranding, emphasizing the role of graphic designers in the process and the challenges they face. It differentiates between rebranding and brand refresh, outlining the considerations designers must take into account, such as audience connection, brand equity, and market differentiation. Additionally, it highlights the need for thorough research, strategic planning, and effective communication to ensure successful rebranding outcomes.

Author

mafurusekuzivakwashe

Language

EN