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What is Consumer Decision-Making Process Explained about?
Chapter Two discusses consumer decision-making, outlining the roles of various participants in the buying process, including initiators, users, influencers, deciders, buyers, gatekeepers, and approvers. It also categorizes consumer buying situations and types of buying behavior, emphasizing the levels of involvement and decision-making processes. Additionally, it presents different views on consumer decision-making, including economic, passive, cognitive, and emotional perspectives.
- Author
- Kindye Tilahun
- Language
- EN