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Competing Against Multinationals in Emerging Markets : Case Studies of SMEs in the Manufacturing Sector by Densil A. Williams (auth.) is a nonfiction available to read on EtoBox.

What is Competing Against Multinationals in Emerging Markets : Case Studies of SMEs in the Manufacturing Sector about?

Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant. Competing against Multinationals in Emerging Markets draws on efficiency theory, portfolio theory and market structure theory as the lens through which to explain business survival/ failure. By using those theoretical insights along with case studies the book provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant. Drawing lessons about competing in a highly competitive sector, the book uses the of narrative in social research to inform conclusions about factors which lead to survival and prosperity

Who reads Competing Against Multinationals in Emerging Markets : Case Studies of SMEs in the Manufacturing Sector?

Author

Densil A. Williams (auth.)

Publisher

Palgrave Pivot

Published

2014

Language

EN

ISBN

9781137500311

Category

nonfiction

Subjects

Business, Management, Finance