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This document discusses offensive and defensive strategies presented by Rachna Mishra and Baani Pasricha. Offensive strategies seek to achieve competitive advantage through objectives like maximizing sales and acquiring market share. Defensive strategies protect market share, profitability, and positioning. Various offensive strategies are discussed, including frontal attacks, flank attacks, and guerrilla attacks. Defensive strategies include joint ventures, retrenchment, divestiture, and liquidation. Both

Author

AMIT RAJ

Language

EN