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HTMT Criterion for Discriminant Validity by bintang Adi Putra is a document available to read on EtoBox.
The article presents a new criterion for assessing discriminant validity in variance-based structural equation modeling (SEM), highlighting the limitations of existing methods like the Fornell-Larcker criterion and cross-loadings. It proposes the heterotrait-monotrait ratio of correlations (HTMT) as a more reliable alternative, supported by a Monte Carlo simulation study. The findings aim to enhance measurement model evaluation in SEM across various disciplines, particularly in marketing and social sciences
- Author
- bintang Adi Putra
- Language
- EN