Can I read Enhancing Online Ad Effectiveness on EtoBox?
Enhancing Online Ad Effectiveness by ICT AUTHORITY is a document available to read on EtoBox.
What is Enhancing Online Ad Effectiveness about?
The document discusses how online advertising on major portal sites like MSN, AOL and Yahoo has declined 40% since 2009. Consumers are paying less attention to ads on big portal sites and now 88% rarely or never pay attention to ads on them. However, people are more engaged with ads on niche websites focused on specific interests. Ads on niche sites see a 32% better response rate on average than portal sites. The document recommends focusing online ad efforts on niche sites that match target audiences
- Author
- ICT AUTHORITY
- Language
- EN