Can I read Understanding Michael Porter : The Essential Guide to Competition and Strategy on EtoBox?

Understanding Michael Porter : The Essential Guide to Competition and Strategy by Joan Magretta is a business book available to read on EtoBox.

What is Understanding Michael Porter : The Essential Guide to Competition and Strategy about?

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them—for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.Eminently readable, this book will enabl

Who reads Understanding Michael Porter : The Essential Guide to Competition and Strategy?

Author

Joan Magretta

Publisher

Harvard Business Review Press

Published

2011

Language

EN

ISBN

9781422160596

Category

business

Subjects

Management, Management & Leadership, Business

Rating

4.38 / 5 (923 ratings)

Updated

2026-03-14