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What is Group 6 about?

This interim report investigates consumer awareness and attitudes towards animal abuse in the luxury fashion sector in India, highlighting significant concerns regarding the treatment of animals in the industry. The study reveals that a majority of consumers are aware of animal abuse and prefer cruelty-free products, indicating a demand for transparency and ethical practices among fashion brands. The findings suggest that increased consumer awareness can influence purchasing behavior and promote sustainable

Author

shakira bose

Language

EN