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Ad Women: How They Impact What We Want, Need, and Desire by Juliann Sivulka is a business book available to read on EtoBox.

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<p>Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America.<br> How did the advertising business go from a handful of women in a man’s world to women working in virtually every mass consumer goods industry in America in the space of the twentieth century? Ad Women tells the story of how women have risen to the top of the advertising profession. Anyone who has followed the rise of Mad Men's Peggy Olson from secretary to copywriter will be interested in the story of her real-life counterparts.<br> Juliann Sivulka, a former marketing communications manager and now an advertising educator, describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the women’s market. At that time manufacturers began to emphasize color, fashion, and style, while advertising embraced a new language of persuasion aimed at women consumers. Soon agencies were recruiting an ensemble of businesswomen—copywriters, product designers, merchandisers,

Who reads Ad Women: How They Impact What We Want, Need, and Desire?

Author

Juliann Sivulka

Publisher

Prometheus Books, Publishers

Published

2008

Language

EN

ISBN

9781591026723

Category

business

Subjects

Management, History, Business

Rating

4.1 / 5 (4 ratings)

Updated

2026-03-14