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A supply chain consists of all parties involved in fulfilling customer requests, including manufacturers, suppliers, transporters, warehouses, retailers, and customers. It can be described as a supply network or web. Value-based pricing calculates the differentiated worth of a product for a customer segment compared to competitors. This is difficult for consumer products but easier for commodities and standardized services where value is the same and cost determines worth. The bullwhip effect refers to incr

Author

Pooja Chaudhary

Language

EN