Opening book details…
Can I read Factiva Reshapes Marketing for Better Lead Generation on EtoBox?
Factiva Reshapes Marketing for Better Lead Generation by Alan Scott is a Business, Management and Accounting article available to read on EtoBox.
What is Factiva Reshapes Marketing for Better Lead Generation about?
## Abstract In the fast‐changing arena of on‐line news and business information search and retrieval, markets do not stand still. And neither could the marketing function of three‐year‐old Factiva. The marketing organization leveraged new leadership, market intelligence, technology, decision‐making tools, and a new mind set of collaboration to achieve a top‐to‐bottom, inside‐out transformation. The results are a more customer‐centric go‐to‐market strategy, a new lead generation infrastructure, better alignment with the sales process, and a marketing team that sees change as the name of the game. __© 2006 Wiley Periodicals, Inc.__
Who reads Factiva Reshapes Marketing for Better Lead Generation?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Alan Scott
- Publisher
- John Wiley and Sons; Wiley (John Wiley & Sons); John Wiley & Sons Inc.; Wiley (ISSN 1531-1864)
- Published
- 2006
- Field
- Business, Management and Accounting (Social Sciences)