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What is Unilever about?

Unilever Sri Lanka is launching a new natural cosmetics brand called "Lever Ayush" to target the growing natural products market in Sri Lanka. Lever Ayush will include 16 SKUs across skin care, hair care, oral care and skin cleansing. The natural cosmetics market in Sri Lanka is worth $6.2 billion but Unilever currently only has 17% market share. Lever Ayush will help Unilever expand its presence in the natural products category. The brand will be marketed nationally targeting consumers aged 18 and above, w

Author

Romali Keerthisinghe

Language

EN