About this document
IPTV Marketing Insights for India by Jayesh Dubey is a document available to read on EtoBox.
The document summarizes the findings of a market research project on IPTV services in India conducted by a group of MBA students. The key findings were: 1) Indian consumers are quality and price conscious and demand more variety and flexibility in their TV services. 2) Most consumers were aware of new technologies but apprehensive about IPTV due to concerns about pricing and government interference in content. 3) Features like on-demand content and integrated services could enhance the value propositi
- Author
- Jayesh Dubey
- Language
- EN