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This document is a project report submitted by Sagar Bhamare in partial fulfillment of a Post-Graduate Diploma in Management from Taxila Business School in Jaipur, India between 2018-2020. The report studies the sales promotion techniques used by Tata Motors for their new SUV, the Tata Harrier, which was launched in January 2019. It provides background on the growth of the automobile industry in India from the late 1940s and Tata Motors
- Author
- sagar bhamare
- Language
- EN