About this document
eWOM Communication on Facebook in Bangladesh by R S Riaz Ullah is a document available to read on EtoBox.
This study investigates the influence of social exchanges, social capital, and service quality on electronic word-of-mouth (eWOM) communication on Facebook, particularly in the context of Bangladesh. The research identifies key factors such as reciprocity, tie strength, trust, and interaction service quality that positively affect eWOM engagement among users. The findings offer valuable insights for marketers aiming to leverage eWOM as a sustainable marketing strategy in emerging markets.
- Author
- R S Riaz Ullah
- Language
- EN