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Khan - 2020 - A Bibliometric Review of The Special Issues of Psychology & Marketing by hebezhh is a document available to read on EtoBox.

What is Khan - 2020 - A Bibliometric Review of The Special Issues of Psychology & Marketing about?

This review article provides a bibliometric analysis of the special issues published in the journal Psychology & Marketing from 1984 to 2020. It highlights trends in citations, identifies leading authors and institutions, and maps the intellectual connections within the field using VOSviewer software. The findings indicate that American institutions are the most productive contributors and that the journal is well-connected to other leading marketing and psychology publications.

Author

hebezhh

Language

EN