About this document

Insights on Consumer Gift Buying Trends by SAGAR ANSARY is a document available to read on EtoBox.

This document discusses consumer behavior regarding gift purchasing. It begins with background on gift giving being a universal practice associated with important events and relationships. The research aims to explore how factors like gender, culture, income, and situations affect gift buying behavior and attitudes. Focus groups and interviews were conducted with students, working professionals, families with kids, and retailers to understand occasions, recipients, common purchases, and preferred shopping m

Author

SAGAR ANSARY

Language

EN