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Understanding Viral Marketing Essentials by DrMoloy Ghoshal is a document available to read on EtoBox.
What is Understanding Viral Marketing Essentials about?
Viral marketing is a marketing technique that uses pre-existing social networks to spread messages about products and services in the hopes of achieving exponential increases in brand awareness. The document discusses the definition of viral marketing, techniques like buzz marketing and word-of-mouth marketing, tools used like blogs and social media, components like the message, environment, and messenger, types of viral marketing being paid and organic, advantages like low cost and high reach, and disadvan
- Author
- DrMoloy Ghoshal
- Language
- EN