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A Large Sample Study On The Influence of The Multisensory Environment On The Wine Drinking Experience. by Charles Monroe is a document available to read on EtoBox.
This study explores how the multisensory environment, specifically lighting color and music, influences the wine drinking experience in a large sample of nearly 3,000 participants. Results indicated that red lighting paired with sweet music led to higher ratings of wine liking, while green lighting and sour music resulted in lower ratings. The findings suggest that sensory properties of the environment significantly affect wine perception, highlighting the importance of atmospheric factors in the tasting ex
- Author
- Charles Monroe
- Language
- EN