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What is Impact of Inflation on Consumer Behavior about?
The document provides an overview of chapter 2 from the textbook "Fundamentals of Marketing" which discusses the marketing environment. It covers key topics like the macroenvironment that influences marketing including social, economic, technological, demographic, political/legal and competitive factors. Specific elements covered in more depth include values and lifestyles of consumers, changing family structures, the impact of inflation, recession and technology on business. Demographic trends and characte
- Author
- Mohamad Johan
- Language
- EN