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1 Oladipo+Galley by Gellysa Urva is a document available to read on EtoBox.

This study investigates the impact of innovativeness on productivity among Nigerian entrepreneurs, focusing on new product development, market exploration, and technological advancements. Findings indicate that market exploration has the most significant effect on productivity, followed by new product development and technology advancement. The research concludes that fostering innovativeness is crucial for enhancing the productivity of SMEs in Nigeria, recommending that entrepreneurs adopt unique technolog

Author

Gellysa Urva

Language

EN