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The Life of Y : Engaging Millennials As Employees and Consumers by Debashish Sengupta is a nonfiction available to read on EtoBox.

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1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice. The 2016 millennial survey by Deloitte on millennials has alarming news for companies the world over. Majority of the millennials or Gen Y workers are likely to change their companies by 2020. While the world over similar trends are visible, India ranks third where the probability of Gen Y workers leaving their current companies is maximum. The survey also points to the fact that this lack of loyalty may be a sign of neglect that millennials might be facing in their organizations. Such poor levels of engagement of millennial workers in India and rest of the world are a huge red flag for all companies. Poor engagement will not only have cost implications but also have huge negative implications on the growth, profitability and sustainability of companies, especially when the going is not part

Who reads The Life of Y : Engaging Millennials As Employees and Consumers?

Author

Debashish Sengupta

Publisher

SAGE Publications India Pvt, Ltd.

Published

2017

Language

EN

ISBN

9789386602756

Category

nonfiction

Subjects

Management, Sociology, Gender Studies