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Children as Consumers: Impact of Advertising by Shweta Adlakha is a document available to read on EtoBox.
This dissertation presentation discusses a study on the impacts of children as consumers. The objectives are to study the role of advertising on children and its impact, and to understand current perceptions, behavior, and habits of children as consumers due to advertising. The research will involve surveys and interviews with children, parents, and advertisers in New Delhi. Both primary data through questionnaires and secondary data from reports will be collected. The results are expected to show that chil
- Author
- Shweta Adlakha
- Language
- EN