About this document
Coca-Cola by Avishek Nandi is a document available to read on EtoBox.
Coca Cola uses a 7P marketing mix approach. The 7Ps are product, price, place, promotion, people, process, and physical evidence. Coca Cola has a wide portfolio of over 3300 beverage products globally. It prices products based on market and geographic segments as well as competitors. Coca Cola has an effective global distribution network and is available in both urban and rural areas. It invests billions annually in advertising across various media channels to promote its brands and drive sales.
- Author
- Avishek Nandi
- Language
- EN