About this document
Green Purchase Intentions of Gen Y Consumers by jomiabeleje is a document available to read on EtoBox.
The article explores the green purchase intentions of Generation Y consumers, particularly in the context of Ayurvedic products, highlighting the influence of environmental awareness, perceived consumer effectiveness, eco-labeling, and social influence. It employs a mixed-method approach, utilizing surveys and interviews to gather data, and identifies key factors that shape purchasing behavior among this demographic. The findings aim to provide insights for marketers and policymakers to promote sustainable
- Author
- jomiabeleje
- Language
- EN