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What is Growth and Diversification Strategies Guide about?

The document discusses strategies for growth and diversification for companies. It defines various business-level strategies for growth, including market penetration, product development, market development, and diversification. It also discusses when diversification makes strategic sense, methods for diversification like acquisition, start-up, or joint ventures. The document analyzes frameworks for evaluating diversified companies

Author

Swati Jain

Language

EN