Can I read Strategic Marketing Overview on EtoBox?
Strategic Marketing Overview by Shikha Tiwary is a document available to read on EtoBox.
What is Strategic Marketing Overview about?
The document discusses the purpose and concepts of strategic marketing. It states that the purpose of business is to create and keep customers by providing goods and services that people want and value at attractive prices. It describes strategic marketing as establishing a match between a firm and its environment by deciding what business the firm is in and how to successfully compete. Strategic marketing focuses on a business
- Author
- Shikha Tiwary
- Language
- EN