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About this book
Marketing a new product: Its planning, development, and control : its planning, development, and control by Robert D. Hisrich, Michael P. Peters is a book available to read on EtoBox.
- Author
- Robert D. Hisrich, Michael P. Peters
- Publisher
- Menlo Park, Calif.: Benjamin/Cummings Pub. Co.
- Published
- 1978
- Language
- EN
- ISBN
- 9780805341027
- Subjects
- Management, Marketing, Business
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