About this document
Product, Services, and Branding Strategy by Nguyễn Thị Thanh Huyền is a document available to read on EtoBox.
The document outlines the concept of a product, defining it as anything offered to a market to satisfy a want or need, including goods and services. It discusses the different levels of products, types of consumer products, and branding strategies, emphasizing the importance of brand equity and development strategies. Additionally, it covers new product development and the product life-cycle stages, highlighting key marketing strategies for each stage.
- Author
- Nguyễn Thị Thanh Huyền
- Language
- EN