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Gamification in Marketing Psychology by Rajvi Vaidya is a document available to read on EtoBox.

What is Gamification in Marketing Psychology about?

Gamification uses psychological principles to motivate and engage customers. It aims to grab attention through motivation, encourage consideration of products or services, and foster long-term engagement and interaction and loyalty by tapping into human psychology related to attention span, motivation, and customer relationships.

Author

Rajvi Vaidya

Language

EN