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What is Journal about?

This study examines the significant influence of social media on consumer behavior, revealing that 70% of consumers are affected by social media in their purchasing decisions, with 54% researching products on these platforms. Influencer marketing plays a crucial role, particularly among younger consumers, while social commerce is on the rise, with 42% transitioning from browsing to purchasing directly on social media. The research highlights the importance of authenticity and transparency in influencer mark

Author

khuntdhara470

Language

EN