About this document

Zepto by mayank.aggarwal.cer24 is a document available to read on EtoBox.

Zepto has experienced a 10% drop in Search to Add-to-Cart conversion, resulting in a potential daily revenue loss of ₹3.6–3.8 crore due to missed orders. The decline is attributed to out-of-stock products, especially during seasonal spikes, necessitating improved demand forecasting and inventory management. Recommendations include simplifying user experience and enabling direct add-to-cart options to enhance conversion rates.

Author

mayank.aggarwal.cer24

Language

EN