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What is Understanding Attitude and Dissonance about?

Attitude is our evaluation of people, ideas, or objects, which can be positive or negative and is influenced by both external and internal factors. Cognitive dissonance refers to the psychological discomfort experienced when holding conflicting attitudes or behaviors, such as knowing smoking is harmful but continuing to smoke. To alleviate this discomfort, individuals may change their behavior, beliefs, or add new cognitions, with later research indicating that only conflicting cognitions that threaten self

Author

Luna

Language

EN