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What is Overcoming CRM Implementation Challenges about?

The document discusses challenges and opportunities in customer relationship management (CRM). It begins by explaining that while CRM has attracted significant attention and investment from businesses, there is no agreed-upon definition that captures its main attributes. The document then outlines key features of CRM systems, including benefits for companies as well as common causes of implementation failures. Finally, it identifies important success factors for CRM preparation, implementation, and use, and

Author

Hetal baria

Language

EN