About this document

MMS Black Book Project Mitali (Final) PDF by pranavgame7 is a document available to read on EtoBox.

This project examines the impact of Relationship Management (RM) on sales performance at HDFC Bank, emphasizing its strategic importance in a competitive banking environment. The study reveals that while RMs enhance customer experiences, gaps in personalization and engagement exist, suggesting areas for improvement. Recommendations include enhancing RM training and leveraging technology for better customer engagement to drive sales growth.

Author

pranavgame7

Language

EN