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The document provides a comprehensive overview of the evolution and significance of the Internet and online marketing, tracing its origins from the Cold War to its commercialization in the 1990s. It outlines the objectives of developing an online marketing system to enhance business reach and sales, while addressing challenges in data integration and marketing strategies. Additionally, it discusses the role of Marketing Information Systems (MkIS) in supporting marketing activities and the benefits of levera

Author

atikuumar561

Language

EN