About this document

Chumbak by Jyoti Rawal is a document available to read on EtoBox.

Chumbak is an Indian brand that sells unique and colorful products centered around Indian culture and themes. It was started in 2010 by Vivek Prabhakar and Shubhra Chadda who wanted to offer souvenirs that truly represented vibrant Indian culture. Their target customers are urban Indian youth between ages 18-35 who want cool products that showcase Indian-ness in a fun way. Chumbak uses social media like Facebook heavily in its marketing strategy and focuses on creating engaging content to build its customer

Author

Jyoti Rawal

Language

EN