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What is Principles of Marketing Notes about?
Marketing is the process of identifying and satisfying customer needs profitably, encompassing product planning, pricing, promotion, and distribution. Key concepts include needs, wants, demand, customer value, and the marketing mix (4Ps). Additional topics covered include market segmentation, targeting, consumer buying behavior, branding, pricing strategies, digital marketing, marketing research, and ethics in marketing.
- Author
- 24ramtekkarj
- Language
- EN