About this document
Marketing Budget Allocation Strategy by anhtuyethuynhchau0087 is a document available to read on EtoBox.
The document outlines a total marketing budget of 6 billion with allocations across advertising, sales promotion, and communication channels. It then discusses reallocating the budget to meet project objectives, including allocating 1.5 trillion to digital marketing and 360 billion to ecommerce. The document also outlines allocation percentages for sales support, advertising, PR, digital marketing, and adjustments to sales support budget amounts.
- Author
- anhtuyethuynhchau0087
- Language
- EN