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Ford Motor Company faced challenges when gas prices rose and vehicle sales fell. To address this, Ford redesigned vehicles like the Fusion hybrid and Flex SUV that were fuel efficient, stylish, and affordable. Ford also created the Ford Fiesta as a "world car" that could be easily sold globally with small adjustments. Extensive marketing of the Fiesta through test drives and blogger reviews helped generate thousands of preorders and contributed to Ford

Author

C K

Language

EN