About this document

Consumer Behavior Insights for Datbike by Tiến Lê Ngọc is a document available to read on EtoBox.

Datbike is an electric motorcycle company founded in 2019 that saw a 10-fold revenue increase. It aims to convert petrol motorcycles to electric. The Weaver 200 can travel 200km on a 3 hour charge and reaches 50km/h in 3 seconds. It targets males aged 25-44 in big cities. Customers appreciate its performance but price is a concern. Datbike needs to reduce prices, expand its lineup, and promote environmental benefits to address barriers.

Author

Tiến Lê Ngọc

Language

EN