About this document
Understanding Knowledge Gap Theory by Hesham is a document available to read on EtoBox.
The knowledge gap theory proposes that people with higher socioeconomic status acquire information from mass media faster than those with lower status, widening the gap in knowledge between the two groups. It was first articulated in 1970 and examines how individual characteristics influence media preferences. While mass media aims to inform the public, it often succeeds only in further educating those already more educated. During the COVID-19 pandemic, information reached higher SES people first, allowing
- Author
- Hesham
- Language
- EN