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Consumer Behavior in Tourism Marketing by Erica Atendido is a document available to read on EtoBox.

What is Consumer Behavior in Tourism Marketing about?

The document outlines the learning objectives and key factors influencing consumer behavior in tourism and hospitality marketing. It discusses motivations, cultural impacts, age, gender, social class, lifestyle, life cycle, reference groups, and personality as critical elements affecting consumer decisions. Additionally, it highlights the push and pull factors that drive travel behavior, particularly among tennis enthusiasts, providing insights for effective marketing strategies.

Author

Erica Atendido

Language

EN