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What is Telenor about?

This document discusses strategies for designing a customer value-driven strategy and product mix, including: 1) Understanding customer values and how a brand can deliver superior value to meet customer needs better than competitors. 2) Developing a focused product mix that maximizes value for the target customer segments. 3) Implementing strategies like brand positioning, brand extensions, co-branding, and licensing to increase customer value and brand equity.

Author

sarahh.op3

Language

EN