Can I read The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World (Kogan Page Inspire) on EtoBox?

The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World (Kogan Page Inspire) by Sean Pillot de Chenecey is a business book available to read on EtoBox.

What is The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World (Kogan Page Inspire) about?

FINALIST - Business Book Awards 2019 - Embracing Change CategoryBrands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is.The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including:- The impact of fake news, disinformation and the weaponizing of lies- The safeguarding of privacy, alongside privacy as a tradable asset- Why and how brands must create communication with meaning- The dangers of inauthentic cultural marketing activities- Examples of conscious capitalism and brand activism- Lessons in authenticity from artisans and innovators- National branding and reputation capital- Leveraging the power of'brand trust'The Post-Truth

Who reads The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World (Kogan Page Inspire)?

Author

Sean Pillot de Chenecey

Publisher

Kogan Page Limited

Published

2019

Language

EN

ISBN

9780749482824

Category

business

Subjects

Business, Marketing, Management

Rating

4.5 / 5 (13 ratings)

Updated

2026-03-14